Sunday, August 17, 2014

Straight outta Delphi, an Apollonian Creed

The healing springs of Spa State Park,
inciting pilgrimages for over 100 years
We spend our lives searching for meaningful words to get us through another day, week, or month (yes, the Oxford comma lives on at SpaCx). Then we allow that phrase to change, update, and morph through time to accommodate our place in life, discarding the previous vowels and consonants to restart anew.

Alex and Ani seems to have cashed in on this concept
That is why we at SpaCX find it so significant to have a Custom Crafted Credo (or C-Cubed) that is absolutely timeless, that captures the essence of cyclocross and still resonates with our local vibe to make it whole. Without further ado, many thanks go out to Mia, our seven-and-three-quarters-(aka eight)-year-old marketing strategist, for the new hardcore mantra or harsh reality of  'cross:

Not spurtin', not hurtin'
Too graphic?
You heard it here first, trademark, copy-rite, all rights reserved. Yup, you read it right: unless a veg-o-matic ginsu'ed your femoral artery, you had better get back up and onto your bike. Spurting like a geyser, requiring the healing waters that only Saratoga can provide... T-Shirts, Mugs, Bumper Stickers, etc. will appear soon on our CafePress page. Questions?- really you have questions while an eight-year-old crushed that motto after a razor scooter supreme endo?

Get back on your bike.
Now live it.

1 comment:

Anonymous said...

I've always been a big fan of the Oxford comma.